From the Founder
A Saturday morning that changed everything.
I'm Maddy. Boy mom of three, runner of 10+ half marathons, and the founder of Little Rad Things, a kids' apparel brand I built from my garage into a seven-figure business while my boys were growing up around me.
I thought I was paying attention. I was reading clothing labels, checking dyes in fabric, buying organic where I could.
After Googling "clean kids drink" I quickly realized nothing existed for kids.
he options that were close were still full of artificial sweeteners, or marketed to adults, or priced like a luxury supplement. My kid just wanted something that tasted good and helped him play better. I wanted something I could hand him without second-guessing myself.
So I built it.
- Maddy
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